OnlyFans is no longer a niche curiosity: it is a multi-billion dollar payment machine with 377.5 million fan accounts and 4.6 million creators, according to the audited accounts of Fenix International. But the platform does not publish a breakdown by country, state or city — that's why the most cited consumption maps in 2025–2026 come from OnlyGuider's OnlyFans Wrapped report, contrasted with outlets like CBS, USA Today and The Hill. This article separates official data from geographic estimates and covers countries, the US, cities and top creators.
How much OnlyFans moves in total (official figures)
Fenix International Ltd., the London-based parent of OnlyFans, published results for the year ended November 30, 2024. According to Variety and Business Insider:
- Gross revenue (fan payments to creators): $7.22 billion (+9%)
- OnlyFans net income (~20% commission): $1.41 billion (+8%)
- Profit before taxes: $684 M (+4%)
- Transferred to creators: $5.8 billion (+9%)
- Fan accounts: 377.5 million (+24%)
- Creator accounts: 4.63 million (+13%)
CEO Keily Blair announced in October 2025 that the platform had paid over $25B cumulatively to creators since 2016. Independent analysts project ~$7.95Bof fan spending in 2025 (+10.4%), although the full fiscal report for that year is not yet published.
Top 5 countries that spend the most (annual total, 2025)
The OnlyFans Wrapped 2025 report modeled the sharing of the global “pot” (~$7.2B) using high-intent searches, traffic, and audited accounts. America concentrates ~53% of spending; Europe ~35%.
| # | Country | Total expenditure | Var. vs 2024 |
|---|---|---|---|
| 1 | United States | 2,637 M$ | +1.95% |
| 2 | United Kingdom | 531.3 M$ | +1.95% |
| 3 | Canada | 354.8 M$ | +5.17% |
| 4 | Italy | 354.8 M$ | +24.48% |
| 5 | Mexico | 290.9 M$ | +19.12% |
Other relevant markets: France (~$237 M), Australia (~$237 M), Germany (~$237 M), Brazil (~$194 M) and Spain (~$194 M). The most explosive growth appears in Italy, Mexico, Spain and European microstates (Andorra +34% per capita).
Top 5 countries by per capita spending (2025)
Here the ranking changes completely: the leaders are not the largest economies, but small, rich and highly digitalized nations. Canada was #2 in the world per capita, above the US.
| # | Country | $/10k hab. | Var. YoY |
|---|---|---|---|
| 1 | Finland | 127,423 $ | +19.12% |
| 2 | Canada | 88,711 $ | +5.17% |
| 3 | Australia | 88,601 $ | −1.27% |
| 4 | Guernsey | $83,929 | +19.12% |
| 5 | Isle of Man | $79,325 | −12.00 % |
USA USA appears at #7 per capita ($77,334 / 10k), despite being #1 in absolute volume — a sign of a mature and saturated market (+1–2% stable in Anglo-Saxon markets, according to OnlyGuider).
United States: top 5 states by total spending (2025)
Americans spent about $2.63 billion on OnlyFans in 2025 (~$77,000 per 10,000 people on average), according to state breakdown from OnlyGuider quoted by Florida Today:
| # | Status | Annual expenditure | % US market | $/10k hab. |
|---|---|---|---|---|
| 1 | California | 350.6 M$ | 12.98 % | 88,916 $ |
| 2 | Texas | 248.4 M$ | 9.20% | $79,415 |
| 3 | New York | 167.1 M$ | 6.19 % | 84,128 $ |
| 4 | Florida | 159.6 M$ | 5.91% | $68,320 |
| 5 | Illinois | 118.4 M$ | 4.39 % | 93,176 $ |
Completing the top 10: Ohio, Pennsylvania, Georgia, Michigan and North Carolina. In spending density (per state capita), they lead the District of Columbia ($129,655 / 10k), North Dakota, Nevada, Colorado and Illinois — not California, despite being the largest box.
Top 5 US cities (per capita) and the Atlanta case
Atlanta became the #1 city in the world in OnlyFans spending per capita in 2025: $525,475 per 10,000 inhabitants and $26.17 M in total (+1.94%), according to CBS Atlanta. In total gross dollars it is #14 in the world (behind more populated metropolises like Los Angeles, ~$71 M).
| # | City | $/10k hab. | Total expenditure |
|---|---|---|---|
| 1 | Atlanta, GA | $525,475 | 26.2 M$ |
| 2 | Orlando, FL | $466,430 | 14.3 M$ |
| 3 | Salt Lake City, UT | 412,038 $ | 8.2 M$ |
| 4 | Miami, FL | 374,921 $ | 17.5 M$ |
| 5 | Minneapolis, MN | 337,268 $ | 14.3 M$ |
OnlyGuider links cities with high labor density, nightlife, creator and influencer communities, and digital adoption — a profile that fits Atlanta, Orlando, Miami, and Las Vegas (#10). Globally, Milan usually appears #3 in international per capita rankings, ahead of many European cities.
Top creators: who makes the most (with caveats)
OnlyFans does not publish individual earnings. The rankings combine statements from creators, specific leaks and agency estimates. The figures are almost always gross (before 20% platform, taxes and often 20–40% management agencies). The median is $150–200/month; only ~4% exceed $100,000/year; the top 0.1% would capture ~76% of the income, according to analyzes cited in specialized media.
| Creator | Most cited figure | Type / note |
|---|---|---|
| Blac Chyna | ~240 M$ accumulated | Highest lifetime total cited in media; celebrity figure |
| Sophie Rain | $43.5 M (1st year, self-reporting 2023–24) | Creator without prior fame; projection >50 M$/year 2026 |
| Bhad Bhabie | ~71 M$ accumulated gross since 2021 | 1 M$ in 6 hours upon release; ~$59 M/year average cited |
| Iggy Azalea | ~$48 M/year (industry est.) | Celebrity; ~$9.2 M/month in 2026 rankings |
| Bella Thorne | 37.3 M$ accumulated | Actress; pioneering case of mainstream in OF (2019) |
Other frequent names: Cardi B (~$108 M accum.), Tyga (~$90 M), Amouranth ($10+ M/year), Skylar Mae (reported >$1 M/month to HuffPost in June 2026). After taxes and commissions, the net may be less than half of the gross.
Why the business continues to grow
- Direct fan-creator model without advertisers: OnlyFans wins only when the creator wins (20% commission).
- Stable geographic concentration in the US, the UK, Canada and Australia, with a boom in Latin America and Italy.
- Gen Z and millennials normalize digital subscriptions; discreet payments and mobile apps.
- Creator economy valued at ~$250,000 M; OF competes with Patreon, Twitch and social networks.
- Privacy and online payments drive conservative markets (Middle East +20–50% annually in OnlyGuider model).
Challenges include “vice” clauses that hinder sales or IPO, competition from AI-generated content, payment regulation and social stigma — but FY2024 accounts show still positive growth, although slower than in the pandemic (+118% in 2021).
Methodology: what is hard data and what is estimation
Official (Fenix International): global revenue, users, creators, aggregate payments to creators — via annual report filed in the United Kingdom.
OnlyGuider Wrapped 2025: Own engine that distributes the global pot (~$7.2B) using high-intent search volume (Google Ads API), traffic and validation against audited revenue; then applies an RPS (revenue per search) algorithm to states and 167 cities. It is not data from OnlyFans Corp.
Top creators: mix of self-declarations, press and agencies; margins of error of 200–900% between sources for the same name.
In summary
King of the total market: United States ($2,637 M in 2025). King per capita country: Finland. King city: Atlanta. King state for dollars: California. Creator king (cited life): Blac Chyna (~$240 M). Recent rising creator king: Sophie Rain ($43.5M in her first declared year). The platform billed 7,220 M$ gross in official FY2024 — and the spending map continues to be painted in red, white and blue, with Florida and Georgia very present in the urban ranking.
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