I'm Edgy and Edgy Labs: from Nebraska Walmart to a beef tallow cream brand that sells throughout the US.

A year ago, Gerald Rojas was the Cuban from Nebraska who taught on TikTok how to survive a night shift at Walmart, where to buy cheap in Ross or Burlington and why "in this country you come to work, not to cry." Today that same creator —I am Edgy on social networks— runs Edgy Labs, a skin care brand with beef tallow that sells creams, balms and oils for the face and body throughout the United States. The story unites two phenomena that coexist in 2026: the Latin entrepreneur who monetizes his community and the global wave of beef tallow as an "ancestral" alternative to synthetic creams.

Who is Soy Edgy and why his story matters

Gerald Rojas —known on social networks as Soy Edgy— is a Cuban content creator based in Nebraska. He gained visibility in 2024 and 2025 with videos about his work at Walmart (night shift, refrigerators, shelves), imitations of Latin American accents and savings tips for immigrants: TJ Maxx, Ross, Burlington, Goodwill. Media such as CiberCuba and Cuba Conecta covered their responses to criticism on social networks: when he left Walmart, he defended that he lived off of “valuable content”; When shopping at discount stores, he responded that "one day you shop at Ross and in a couple of years you shop at Versace."

That story—hard work, savings, ambition—is the same one that he now sells along with his creams. On Instagram he promotes the brand at @edgylabs_ and in publications such as his Mystery Box, while He is still active on TikTok as @soy_edgy with clips of the business (#beeftallow, #beeftallowskincare).

What is Edgy Labs and what it sells

Edgy Labs is an online store on edgylabs.us (Shopify platform) specialized in formulations based on purified beef tallow, enriched with vegetable oils, vitamins and cosmetic active ingredients. The brand's proposal: "ancestral nutrition with visible results" for skin that seeks something more than conventional cosmetics.

The current catalog includes, among others:

• Purified Beef Tallow — Unscented (4 oz): $20 — tallow only, no fragrances; Designed for sensitive skin, eczema or rosacea.
• Beef Tallow + Vanilla and Coconut Cream (4 oz): $30.
• Beef Tallow Balm + Organic Beeswax and Vitamin E (4 oz): $30.
• Beef Tallow Oil in Jasmine (4 oz): $29.99 — line for oily skin.
• Beef Tallow Elixir + vitamin E, rosehip and argan (4 oz): $35.
• Wagyu Pearl Nectar + niacinamide, vitamin E, rosehip and pearl powder (4 oz): $35.
• Cuban Tallow with Manuka Honey and Calendula (8 oz): $40 — ointment-type repair ointment.
• Exclusive Mystery Box: $100 (reference value $150) — surprise box with 5-6 full-size products.

There are also XL (8 oz) editions of the purificate and elixir at promotional prices. The store accepts common US cards (Visa, Mastercard, PayPal, Apple Pay, Shop Pay) and is listed on Shop App.

Beef tallow: trend, promises and nuances

Beef tallow is the fat that surrounds the organs of cattle; refined, it is used in cosmetics for its profile of fatty acids and vitamins A, D, E and K, similar to human sebum. In 2025-2026 it was popularized on TikTok and Instagram as a "natural" moisturizer for dry skin, chapped lips or areas damaged by the weather — something that media such as Glamour México and Marie Claire México have documented.

Edgy Labs is committed to this narrative with testimonials on its website: clients mention improvements in childhood eczema, stretch marks, spots and extreme dryness. Cosmetic science is more cautious: sebum is comedogenic (it can clog pores) and is not suitable for all skin types, especially oily or acne-prone skin. Edgy Labs itself offers the jasmine line for oily skin, recognizing that not all skin tolerates the base formula equally.

From content to product: the business model

Soy Edgy did not invent beef tallow in cosmetics—there are Anglo-Saxon and artisanal brands that have been using it for years—but it does apply a very 2020s playbook: loyal audience in Spanish + niche product + own store + national shipping. After leaving Walmart, the creator invested his social capital in a category with high margin and repeat purchase (daily use creams).

On the web, Edgy Labs segments by skin type (sensitive, dry, combination, oily) and publishes verified buyer reviews. Free shipping on $100 pushes you to combine several bottles or the Mystery Box. It's the same logic he taught in his savings videos: maximizing value per dollar, now within his own brand.

Prices, availability and how to buy

All prices are in US dollars. Most 4 oz references cost between $20 and $40; XL editions or packs are around $35–$60. Some items—such as the Cuban Tallow or the Mystery Box—appear out of stock at specific times according to Shopify's inventory.

To buy:

1. Go to edgylabs.us or in the Shop app.
2. Choose product according to your skin type (the website has filters for sensitivity, dryness, etc.).
3. Shipping calculated at checkout; free in the US if you spend over $100.

Outside the United States there is no international shipping documented in the store; The brand focuses on the US market, where its core community resides.

What works — and what should be clear about

In favor

• Credible story: Latino entrepreneur who went from manual employment to his own brand with a real audience.
• Transparent ingredients: purified sebum + recognizable active ingredients (niacinamide, vitamin E, rosehip).
• Wide line: from pure unscented to balms and aromatic oils.
• Affordable price compared to many luxury serums ($20–$40 for 4 oz).
• Public reviews on the web with cases of eczema, stretch marks and dry skin.
• Content behind the product: videos of the process on YouTube generate trust.

Cons or limitations

• It is not for all skin types: oily or acneic skin should be cautious (comedogenicity of sebum).
• US only for now; Readers in Latin America or Europe cannot buy easily.
• Frequent out of stock on star products and Mystery Box.
• Young brand: no published independent clinical studies; testimonials ≠ dermatological evidence.
• Name confusion: no relation to “Edgy Labs” of Houston (SEO company acquired by Compass in 2021).

In summary

Soy Edgy turned his experience as a Cuban in Nebraska—Walmart, savings, humor—into a million-dollar audience and now monetizes it with Edgy Labs, a brand of beef tallow creams for the face and body. Prices start at $20, shipping is free from $100 and the store lives at edgylabs.us. It is a case study of Latin digital entrepreneurship in 2026; As a skincare product, it requires the same criteria as any cosmetic: know your skin type and, if you have doubts, consult a dermatologist before replacing medical treatments with a TikTok cream — no matter how well the story is told.