Meta and Kylie Jenner launch Starfire: glasses with AI from $299 without Ray-Ban brand

For the first time, Meta sells smart glasses under its own brand—without the Ray-Ban or Oakley logo on the frame—and it does so with a fashionable bet: the collaboration with Kylie Jenner on the Starfire Kylie Edition ($399). On Tuesday June 23, 2026 the company presented three styles —Adventurer, Fury and Starfire— with prices starting at $299, about $80 less than the starting Ray-Ban Meta Wayfarer Gen 2 ($379). They are now on sale at meta.com, LensCrafters, Sunglasses Hut, Best Buy, Amazon and EssilorLuxottica distributors.

What changes: Meta brand, lower price and Jenner style

For three years, “Meta” and “Ray-Ban” were almost synonymous in AI glasses. That ends this line: the frames are branded Meta Glasses, although The Verge confirms that EssilorLuxottica continues inside the temples—design, manufacturing and distribution. Alex Himel, vice president of wearables at Meta, explained to the press that the goal is a lower entry price: $299 compared to $379 for the Wayfarer Gen 2. The cultural bet comes with Jenner: the official Instagram published "Introducing Meta Glasses by @KylieJenner" on the same day of the launch.

The three styles: Adventurer, Fury and Starfire

The range is divided into three clearly differentiated silhouettes, with 26 combinations of color and lens according to Engadget:

• Meta Adventurer (from $299, 8 colors): rectangular and classic, thinner temples; standard and large sizes.
• Meta Fury (from $299, 7 colors): same rectangular base but thicker and square, close to the volume of the Ray-Ban Meta Display.
• Starfire Kylie Edition (from $399, 3 colors): narrow oval co-designed with Jenner; classic black, tortoiseshell and mirror lens variant. Includes a gem in the upper right corner of the right lens—a nod to camera flashes—and a case with an interior mirror and a handwritten note from Jenner.

Official prices and where to buy

The Starfire Kylie costs $100 more than the Adventurer and Fury. That extra price does not add different hardware – they share a platform – but rather exclusive design, Jenner's AI voice, metal nose bridge (easier to clean with makeup) and premium case. For those looking for just features, the $299 models offer the same brains.

Technical specifications

TechCrunch highlights that Meta and EssilorLuxottica concentrate more than 80% of the smart glasses market according to Counterpoint Research. The hardware doesn't revolutionize the category—the camera was already more discreet since the Optics Styles in March—but the software package does get an update: Muse Spark comes to these glasses and, via OTA, to previous Ray-Ban and Oakley in the US and Canada.

Comparison with Ray-Ban Meta and previous generations

In practice, buying Adventurer or Fury is choosing style and price without giving up the functions of Ray-Ban's Gen 2. Anyone who wants the prestige of the Wayfarer pays $80 more; Anyone looking for the Jenner aesthetic pays another $100 on the base. The Gen 1 is still the cheapest option in the Ray-Ban ecosystem, but with older hardware. Meta is not retiring those lines: it is expanding them downwards with its own brand, just a week after Snap launched SPECS at $2,195.

Privacy, AI and competition with Apple

The launch coincides with reports from The New York Times and Wired about possible facial recognition in Meta glasses — a topic Himel addressed by promising updates “very soon” to curb tampering and misuse in public spaces. In software, Kylie Jenner's voice on Meta AI is a marketing hook, but The Verge demos show more natural responses in recommendations and live translation.

MacRumors places the movement in the context of Apple glasses planned for 2027: without a screen, with a camera and Siri. Himel admitted that Apple is "formidable" in hardware and design. Meta is committed to arriving earlier, cheaper and with more styles—including a collaboration with one of the most followed figures on Instagram.

In summary

What are they? The first line of pure Meta brand AI glasses: Adventurer, Fury and Starfire Kylie Edition. How much do they cost? From $299 (Adventurer/Fury) to $399 (Starfire with Jenner). What differentiates them from Ray-Ban? Price, styles and branding; The hardware is that of the current generation. Is the Kylie Edition worth it? If you care about the oval design, the gem, the AI ​​voice and the mirror case; If not, $299 is enough. Links: Meta Store, Starfire Kylie black, @instagram.