Soar is committed to “fixing” flight booking: live search, alerts and Bring Friends

Alex Slater announced in May 2026 a new air booking service with a direct message: «We fixed flight booking» – and a link to flysoar.ai. Soar's proposal is not another classic metasearch app: the interface prioritizes speed, readability and booking from the browser itself, with live fare search, price alerts and management of trips already booked. The official account on

On the cover, Soar asks "Where to next?" and offers origin and destination fields, date selector with optional return, class (Economy by default) and shortcuts such as Explore everywhere —to discover the cheapest countries from anywhere— and Multi-city trip, which allows you to chain several one-way sections. During the search, the interface shows the status “Soaring the web… Finding you the best deals…”, consistent with an engine that aggregates streaming results instead of waiting for a static list.

An interface designed to read the itinerary at a glance

The screenshots published by @SoarAI show result cards with route, total price, ticket type and a vertical timeline with schedules, airports, duration and plane data. Direct flights are marked in green; the scales and layouts, in red. Each card includes the + Bring Friends button, a social function that allows you to invite other people and filter together by flights, stopovers, airlines and schedules — useful for groups that want to decide without exporting screenshots to WhatsApp.

On routes with a stopover, Soar breaks down each leg, indicates the duration of the layover and shows the airline, model and flight number. The design is minimalist—white background, sans-serif typography, lots of white space—and is more reminiscent of a native app than traditional comparators saturated with banners.

PWA, account and alerts

Soar's manifest confirms that the experience is designed as a PWA: short name «Soar», standalone mode, black background and 512×512 icons. The website itself invites you to add it to the home screen in Safari (iPhone) or from the browser menu on Android, promising faster access, offer alerts and instant search without opening the full browser.

After logging in, the account menu displays Flights, Friends, Settings and help sections. The official description of the site explicitly mentions price alerts and reservation management from a single web app. Payments go through standard e-commerce infrastructure (Stripe appears in the checkout flow according to third-party analysis).

Streaming search and comparison with Google Flights

Independent developers have documented that Soar exposes a public POST endpoint https://flysoar.ai/api/search/stream that returns offers using SSE (Server-Sent Events). The comparison script published by Punit Arani on GitHub compares more than 100 search patterns — 15 domestic and international routes, several dates in 2026 and Economy, Premium Economy, Business and First classes—against Google Flights, matching flight by flight (airline, number and departure time).

This analysis is not a definitive commercial verdict – it depends on the date, route and availability on each aggregator – but it shows that Soar does return inventory comparable to Google's in many sections and allows price differences to be measured on the same flight. For the end user, the implication is that Soar does not look like a simple empty redirecter: it adds real rates and allows booking without leaving the site in cases where the provider allows it.

What should be taken into account

Soar is a very new service. The domain flysoar.ai was registered in 2026 by Alex Slater (United Kingdom), according to WHOIS data collected by independent analysts. That does not imply fraud, but it does mean that the platform does not yet have the history of Kayak, Google Flights or Skyscanner.

Third-party trust scores place the site at around 60/100: positive signals (active SSL, @SoarAI profile verified and linked to the domain) coexist with the youth of the domain and little public history. Before booking expensive or non-refundable tickets, it is a good idea to check the airline's conditions, change policy and recent reviews from other users.

Nor should you confuse Soar with joinsoar.co, another travel project with Expedia and DJI equipment on its "About" page. They are different brands: flysoar.ai is Alex Slater's website focused on searching and booking flights; joinsoar.co describes a social travel companion with a different approach.

«We fixed flight booking.»

Real competitor or premature experiment?

Soar arrives at a time when AI and conversational agents are beginning to touch reservations – OpenAI and Booking.com are already experimenting with planners – but flysoar.ai is betting on a fast visual interface rather than a chatbot. The commitment to Bring Friends, the PWA and alerts points to users who repeat searches and travel in groups, a niche that Google Flights half covers.

If it delivers on the promise of competitive rates and reliable booking, Soar could become a lightweight alternative to the metasearch ecosystem. Today, June 2026, it is reasonable to try it on routes you already know, compare the final price - taxes included - with Google Flights and book a low-risk route first before delegating long trips or non-refundable tickets to it.